As media and technology evolve, so must advertising. Print, TV, and internet ads don’t reach customers like they did in the past, so many businesses are turning to other methods to reach new audiences, including fleet wraps. Fleet wraps are large, heavy-duty vinyl stickers custom-designed and printed to be directly applied to the exterior surfaces of a fleet of vehicles. Fleet wraps have several benefits for businesses with multiple vehicles.
- Advertising Wherever You Go – Imagine a typical scenario: a company vehicle leaves headquarters on the way to a service site. On the way, drivers and pedestrians on the road notice the vehicle with its eye-catching design and easy-to-read information about the business name, contact information, and offerings. Perhaps one of them immediately finds the company’s website because they need a similar service. Then, as the vehicle arrives and pulls into a customer’s residential or commercial driveway, the fleet vehicle is easily identified due to the wrap, conveniently alerting the customer that the service technician has arrived. Nearby neighbors, business owners, and passersby also notice the vehicle and its company information, exposing them to the brand for future reference.
- A Higher Level of Professionalism – Fleet wraps convey a high degree of success and scale. Consistent branding and design from fleet wraps to matching employee uniforms, websites, and other materials presents a well-established and high-quality business that customers can trust.
- A Wise Investment – Acting like portable billboards, fleet wraps add another layer of purpose to the investment the company has already made in its vehicles, spreading the word about the business. It also protects the paint layer on the vehicles, preserving resale value. When it’s time for an upgrade to the company fleet, the wraps can be easily removed.