Communication is an essential part of building and maintaining a business. Effective signs are one of the easiest ways that companies can quickly reach a wide audience of customers and potential customers with important information. Signs offer great opportunities to promote offerings, events, sales, and specials.
Make the most out of your signage by remembering these guidelines.
- Be strategic. Think about the purpose of your sign and the message you intend to communicate. Consider the best type of sign to achieve that goal. Yard signs, window decals, vinyl banners, and sidewalk signs, for example, can each be appropriate and effective (or less effective) in certain scenarios.
- Avoid clutter. Once you are clear on the goal of the sign, craft a clear and straightforward message that elicits interest in the viewer. Keep enough empty space between textual elements that the message is easily readable. Limit the number of images in order to highlight the key message and one main graphic element.
- Align with your brand. Brands work best when they are consistent across physical and online materials and spaces. When your advertisements match the aesthetic of your storefront, for example, customers are more likely to remember your business when they see it. Signs should use a consistent logo and font whenever possible.
- Use color to your advantage. Full-color graphics and images draw in a viewer from a distance. High-contrast colors make text readable for passersby. Color can be used selectively to immediately lead the eye to important information, and it can be used to consistently reinforce the company’s brand identity.
Create signs that work better for you and your business. We are ready to help you design or print signs that take your business to the next level.