Window signs are typically used for hours of operation, the occasional catchy slogan, and other basic store information. However, they also offer untapped potential for enhancing your digital marketing strategy. Keep reading to discover a few out-of-the-box ideas for using this traditional marketing medium for digital-age impact.
- Snaps for Social Media. You can use your storefront window signs as photo ops to generate content for social media. Eye-catching visuals featuring your products, brand colors, and a strategically placed hashtag can encourage customers to snap pictures and share them online, expanding your reach organically.
- Promote Seasonal Offers for Your Online Store. Don’t just tell people about your seasonal specials; show them! Consider utilizing your window signs to showcase your latest online deals and QR codes directly linking to your online store. This seamless transition from offline browsing to online purchasing is a win-win for you and your customers.
- Links to Your Official Website or Blogs. Strategically placed URLs can direct curious passersby to your website, where they can learn more about your brand story, explore your entire product range, or even engage with your blog posts. This builds brand awareness and effectively positions you as an authority.
- Ongoing Advertising for No Extra Charge! The best part? After they’re installed, you can leave your window signs up as long as you want without extra costs. No expensive ad campaigns—just creative design and strategic placement to drive traffic to your digital platforms. Furthermore, you can change them easily if you ever rebrand, refresh your website, or need to direct people to new URLs.
Is your digital marketing strategy missing a piece? Look no further than window signs! Consult our experts at King Tutt Graphics to learn more about how you can leverage them into your broader digital marketing strategy.