If you’ve decided to invest in a vehicle wrap to help advertise your business, coming up with a great design can be challenging. If you want to make sure your vehicle wrap design works as an effective advertisement that helps you bring in clients, here are some characteristics that make up a great design.
- It’s bold – There are tons of vehicles on the road, so it’s important to make sure your design will stand out from the crowd. A good graphic design team will be able to effectively use color, lettering, and images to make your vehicle wrap design both attractive and impressive.
- It has concise messaging – Drivers will have a limited window of time to take down the information included in your design, so the message needs to be short and easy to read. It’s also important to position contact information, so it is easy to read and remember. Work with a graphic design team to use key terms, so drivers who see your vehicle on the road with no opportunity to write things down can remember them and search later to find your business.
- It showcases your uniqueness – It can be hard to make yourself stand out, but a good vehicle wrap design will showcase the things that make your business different from your competitors. Focus on the things you specialize in or offer your customers that no other business is offering. If you already have a logo or slogan, make sure you include it in the vehicle wrap design to build a brand and name that are easy to recognize no matter where a potential customer sees your advertisement.