At King Tutt Graphics, we understand that your logo is an important part of your business’ identity, and we are here to help you create a strong, memorable emblem for your brand. Over the years, we have helped design countless logos, and we have also seen our fair share of logo design mistakes. In this article, we will go over some of the most common mistakes that people make when it comes to logo design to help you avoid making the same errors.
• Too Complicated- One mistake that we see a lot when it comes to logo design is making the logo too complicated or detailed. Remember that your logo needs to read clearly on your business cards and other small formats, so it needs to be simple enough to remain recognizable at any scale. The more you can simplify your logo, the better the results are likely to be.
• Too Abstract- On the flip side, it’s also a mistake to make your logo too simple or abstract. There needs to be enough detail in your design that viewers can still recognize the logo and what it represents—for example, although the Apple logo has become much simpler and more streamlined over the years, the design is still clearly recognizable as an apple with a bite missing.
• Too Reliant on Color- Another logo design mistake that people often make is creating designs that only work when displayed in color. You need your logo to be legible when printed in color and in black and white, so it’s important to make sure that the logo has a clear silhouette.