Whether you are using them to advertise your business or to give instructions to your employees or customers, it’s important that your signs be well-designed. Our team at King Tutt Graphics specializes in large format printing and design, and we have put together a list of three key tips for creating effective signs.
- Keep the Message Simple. One key for effective sign design is to keep any wording or instructions as simple as possible. The more complicated the message is, the less likely its readers will be to do what it says. To avoid this, keep your directions short and direct to make them easy to follow.
- Keep it Readable. In addition to making the wording of your signs clear, you also need to make the design easy to read. Here at King Tutt Graphics, we find that the best way to do this is to use plenty of white space around text and images to avoid making the design feel crowded or confusing. In addition, avoid using ornate or fancy typefaces and stick to simple, familiar ones–the goal of sign design is to make it as easy as possible for our brains to interpret the sign’s meaning, and unfamiliar typefaces use up more mental processing power than the ones we see all the time.
- Choose Colors Carefully. A third part of effective sign design is careful use of color. According to graphic design experts, the best color combinations for easy-to-read text are black, dark blue, or red letters on a white or yellow background. It’s also important to choose colors that will stand out from the environment, such as a yellow sign against a blue sky or a white sign on a dark wall. There’s a lot more that goes into good color selection, and our team at King Tutt Graphics has the extensive experience you need to make the best choices for your company’s sign designs.